Author: Judyth Brown, Walkabout Media Enterprises
Good to Know
- Make It Fit: Search engines display 60 characters of title
- Average posts, aim for 500-700 words. Long form posts, 1200-1900 words.
- Create your post in Word, check spelling and grammar then copy/paste into your blog.
- Keep a short list of topics you could write about. This dramatically reduces writing time.
- You may write badly at first. Write whatever comes to mind and fix it
Decide what you want to accomplish with your article. Maintain your focus by writing a concise goal statement at the top of your post. You don’t have to use it in the final draft.
Step 2. Pick a topic and an eye-catching title
Readers spend an average of 2 minutes reading a blog post, so smaller well covered topics do better than sweeping epics. If the topic is too large for one post, consider a series of smaller posts rather than a long form post.
Use a working title to save time while you write and create a final title when you’re done.
How to write an effective title
- Convey an immediate benefit “Generate Sales with LinkedIn”
- Ask a compelling question: “Do LinkedIn Connections Help Generate Sales?”
- Make it personal, use ‘you’: “ Improve Your Sales Using LinkedIn”
- Use keywords like product names “Pair LinkedIn and Salesforce to Boost Sales”
- Use humor or irony: “Are Your Sales A Little Too LinkedIn?”………………………………………………………….
Step 3. Draft an outline, then fill it in
Write between 100 and 200 words per section
- Introduce the topic and the point – Next to the title an interesting first sentence is the best vehicle to get readers. The first 130 characters of your post become its preview.
- Explain why your topic is relevant, use examples, statistics, stories and case studies here
- Explain how the topic can benefit the reader, use ‘how to’ directions or develop your solution here.
- Summarize the topic and restate the point. Include a call to action. Ask your reader to do something as a result of their encounter with your content. Include links to landing pages/ other articles/ websites.
Step 4. Re-read and re-write
Often the difference between good content and poor content is rewrite. Take a little time to re-read, re-write and spell check before you hit the publish button.
Walkabout Media Enterprises partners with small and mid-sized businesses to demystify social media and create best practices. If you’re uncertain about your online presence offer training, planning and outsourcing to help you create a strong, responsive social community to attract qualified prospects, and build brand awareness
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