Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices
by Kevin Pho M.D. & Susan Gay
Online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And more are using social media and physician review sites to choose their doctor or medical practice. Given these stakes, you can’t afford to leave your online reputation to chance.
Kick off your social media efforts today with Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, a comprehensive resource not available anywhere else. In addition to unique insights from practicing physician and social media pioneer Kevin Pho, MD, this book offers doctors a step-by-step guide on how to use social media to manage an online reputation. It also provides insider tips on how to respond to online ratings and a guide to work with all of the major physician review sites.
This article first appeared in the Summer 2013 issue of TILT Magazine ~ Therapeutic Innovations in Light of Technology.
Click here to read the entire Word version of the For the Love of Books article.
Access TILT Magazine archives: http://issuu.com/onlinetherapyinstitute/docs