Over the past 12 months I have done a personal experiment of sorts with my online marketing for my therapy practice: I have stopped blogging.
My website has a blog with several relevant articles to my specialty, but I have not updated those in over a year.
What I have found is that those articles are still a great marketing tool. People who didn’t know of my work previously, find the website, read the articles and call my office to make an appointment. The supposedly stagnant blog is still client attractive.
This outcome is reassuring that those of us who don’t have the time or inclination to write new blog content on a regular basis can still get a great return on several blog entries that have relevance and value for our ideal clients.
However, those who do enjoy writing can still blog regularly and attract clients as well.
… read the complete story ~ http://issuu.com/onlinetherapyinstitute/docs/tiltissue11/60
This article first appeared in the Summer 2012 issue of TILT Magazine ~ Therapeutic Innovations in Light of Technology.
Click here to read the entire PDF version of the Marketing Toolbox: To Blog or Not to Blog article.