The other day I had a friendly debate on my blog with a colleague who stated that marketing can take many forms, but the real crux to building a practice is being a highly skilled therapist. While I agree that being excellent at your work is of paramount importance, I disagree that it is the only factor that matters as we build our businesses.
Marketing matters. And for therapists who want to work online, online marketing matters more. Why?
To work via the internet you need to connect with people comfortable using technology and the internet. The only way these folks will find you is if you stand out in a crowded online environment. This sounds basic and simplistic, but when I talk to therapists who are looking to offer services online, they struggle with developing a robust online marketing presence.
… read the complete story ~ http://issuu.com/onlinetherapyinstitute/docs/tiltiss9?mode=window&pageNumber=74
This article first appeared in the January 2012 issue of TILT Magazine ~ Therapeutic Innovations in Light of Technology.
Dr. Susan Giurleo is a psychologist who blogs about health care, small business and social media marketing at http://drsusangiurleo.com. You can connect with her on Twitter at @SusanGiurleo